What is clean eating?

I've just been asked to define clean eating, here is my view:

Clean eating is eating whole, unprocessed foods avoiding artificial ingredients or preservatives and hydrogenated trans-fats. Avoiding sugar and artificial sweeteners such as Splenda (Sucralose) and aspartame, and substituting them for natural sweeteners like stevia and xylitol.

Example: eating whole grains like whole wheat bread instead of white bread, brown rice instead of white rice, fresh fruit instead of concentrated juices.

Eat whole grains, legumes, complex carbs, fruits, nuts, vegetables, good fats(nuts and avocado), lean meats (if you eat meat), drink water and stick to natural ingredients.

I'll be honest, the road to clean eating can be a bumpy one. If you're used to eating out 5x a week and snaking on CRAP all day it's going to be a challenge. But i believe (and many people disagree with me) that if you want something bad enough you will do anything in your power to get it. If you're trying to lose weight and be an overall healthier happier you, then make the change! 

I don't agree with cutting out "cheats" all together. We like to "cheat" (eat out) once a week. That way you have that meal to look forward to and you work hard every other day to stick to your healthy choices.